// privacy

Privacy Policy

We collect what we need to run the site, respond to requests, and provide the resources or work you ask for. This policy explains what that means.

Last updated · September 7, 2026
01

Who we are

the short version

TM Works LLC operates this site under the Here Forward name.

This policy explains how TM Works LLC, doing business as Here Forward, collects and handles personal information through hereforward.ai and related pages we operate (the “Site”).

This policy covers visits to the Site and requests initiated through it, including the AI Visibility Report, e-book, contact form, AI Opportunity Review and other service inquiries, and Core partnership inquiries. A signed engagement agreement may include additional terms for client materials and project data. If those terms conflict with this policy for a specific engagement, the signed agreement controls.

02

What we collect

the short version

We receive information you submit and basic technical information generated when you use the Site.

Information you give us

The information we receive depends on the form or resource you use:

  • E-book requests: your email address and, if you provide it, your business or organization name.
  • General, review, and service inquiries: your name, email address, organization, service or review interest, and the message you send.
  • AI Visibility Report requests: your name, email address, business name, website, location, industry, business description, team size, current AI use, goals, and any optional phone number or notes you provide.
  • Core partnership inquiries: your name, role, email address, business or organization name, website, team size, years in business, business description, functional areas, current context and AI tools, what you hope the Core would accomplish, timing, and any optional notes you provide.
  • Direct email: the address, message, and attachments you choose to send.

Please share personal information about other people only when you have the right to do so. Site forms are not designed for passwords, payment card information, government identifiers, health information, or other highly sensitive data. Please do not submit that information.

Information collected automatically

Our hosting and analytics providers receive technical and usage information when you visit. Depending on the provider and your settings, this may include your IP address, approximate location, browser and device information, referring page, pages viewed, timestamps, and related analytics identifiers.

The Site does not collect payment card details and does not offer customer accounts.

03

How we use it

the short version

We use information to deliver what you request, respond to you, run the Site, and improve our work.

We use information described above to:

  • deliver the e-book and send the occasional resources, updates, and service information you agreed to receive;
  • respond to questions, evaluate review and service inquiries, evaluate Core partnership inquiries, and discuss possible work;
  • research and prepare a requested AI Visibility Report;
  • provide work covered by a signed engagement agreement;
  • operate, measure, troubleshoot, secure, and improve the Site;
  • comply with legal obligations and enforce our agreements.

Submitting a general, review, or service inquiry, a Core partnership application, or an AI Visibility Report request does not subscribe you to marketing emails. E-book requesters receive marketing emails only after agreeing to the consent language on that form and may unsubscribe at any time.

Where applicable law permits limited cookieless statistical measurement without prior consent, we rely on legitimate interests to operate, secure, troubleshoot, and understand the basic performance of the Site. We rely on consent before allowing Google Analytics cookies, any Google Analytics measurement in regions where we treat prior consent as required, or LinkedIn advertising measurement. Depending on the request, we also process information to take steps toward an agreement at your request, perform an agreement, or meet legal obligations.

04

Who we share it with

the short version

We use a small group of providers to host the Site, deliver email, measure traffic, and help prepare requested work. We do not sell personal information.

Current providers used by the Site include:

  • Vercel for hosting, infrastructure, and Web Analytics.
  • Google for Google Analytics and our Gmail inbox.
  • Resend for delivering form submissions to our inbox.
  • Anthropic for AI-assisted research and drafting when an AI Visibility Report request enters that workflow.
  • LinkedIn for campaign measurement when you grant advertising consent.

These providers may process information on our behalf under their own terms and privacy policies. We may also share information with professional advisers when reasonably necessary, or disclose it when required by law, to protect rights and safety, or in connection with a business transfer.

We do not sell personal information for money. When you choose advertising measurement, LinkedIn may receive limited technical and visit data under its own terms and privacy policy. Depending on applicable law, allowing advertising measurement may be treated as sharing personal information for cross-context behavioral advertising. You can decline or turn off advertising measurement in Cookie preferences.

05

AI tools and human review

the short version

AI may help research and draft requested work. A person reviews the completed deliverable before it is sent.

When you request an AI Visibility Report, the form information you submit may be sent to an Anthropic managed-agent workflow. That workflow may also research public information about your business and use it to draft a report. We review the completed report before sending it to you.

We may also use AI tools during paid engagements. The signed engagement agreement governs the project data involved, the deliverables, and any additional data-handling commitments.

We do not intentionally use information submitted through the Site to train our own AI models. Third-party AI providers handle information according to their terms, account settings, and data controls. AI-assisted work can contain errors, so it should not be treated as a substitute for human review or professional advice.

06

Cookies and analytics

the short version

Depending on location, Google Analytics may send limited cookieless measurements before you choose. Analytics cookies and the LinkedIn Insight Tag remain off unless you allow them.

Where our region check permits cookieless statistical measurement, we use Google's advanced consent mode with Analytics storage, Google advertising storage, advertising user data, and ad personalization denied by default. In that state, Google Analytics does not read or write Analytics cookies. It sends limited cookieless events that may include the page URL and referrer, timestamp, consent state, browser and device information, screen resolution, and an IP address as part of the connection. Google states that Google Analytics does not store or log the IP address from these cookieless events. We do not send user IDs, form contents, or custom dimensions with these events.

For visitors our region check places in the EEA, United Kingdom, or Switzerland, and when the region cannot be determined, the Google Analytics tag remains off until Analytics is allowed. Location is determined from a country code supplied by our hosting infrastructure; we do not store that country check in the browser.

The consent banner lets you accept or reject optional storage and advertising measurement, or make separate choices. If you allow Analytics cookies, Google Analytics may set identifiers that distinguish visits and provide fuller usage measurement. You can also use the Google Analytics opt-out browser add-on.

LinkedIn advertising measurement remains off until you allow it. If your browser sends a Global Privacy Control signal and you have not saved a choice, advertising measurement remains off. The limited cookieless Google Analytics events described above do not use Google advertising storage, advertising user data, or ad personalization.

Vercel Web Analytics receives aggregate and technical usage data as part of operating the Site.

If you allow advertising measurement, the LinkedIn Insight Tag loads and may collect technical and visit information for campaign measurement. We do not currently send custom form-submission events to LinkedIn.

You can use Cookie preferences in the footer at any time to change your choices and prevent future optional cookie storage or advertising measurement. Choosing Reject optional or turning Analytics off also stops future cookieless Google Analytics events in that browser. Changing a choice cannot remove information already received by a provider.

07

How long we keep it

the short version

We keep information for as long as we need it for the reason it was collected and for applicable business or legal obligations.

  • Form submissions and email correspondence remain in our inbox until they are deleted or no longer needed.
  • Resend, Anthropic, Google, LinkedIn, and Vercel retain information according to their service settings and policies.
  • Analytics information is retained according to the settings in our analytics accounts.
  • Engagement records are retained as needed for the work and for accounting, tax, insurance, contractual, and legal obligations.

We may keep information longer when required by law, needed to resolve a dispute, or necessary to protect our rights.

08

Your choices and rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of personal information we hold about you, or to receive a copy of it. You may also have rights to object to or limit certain processing. We will not discriminate against you for exercising an applicable privacy right.

To make a request, email hello@hereforward.ai with the subject line “Privacy request.” We may need to verify your identity before completing the request. Some information may be retained when required by law or when an applicable exception allows it.

You can unsubscribe from marketing emails by following the instructions in the message or by emailing us. We do not sell personal information for money. Depending on applicable law, advertising measurement may be treated as sharing personal information for cross-context behavioral advertising. You can decline or turn off optional Analytics cookies and advertising measurement through Cookie preferences in the footer. Where applicable, you may also object to processing based on legitimate interests by contacting us.

09

Security

We use reasonable administrative and technical safeguards intended to protect personal information. No transmission or storage method is completely secure, so we cannot guarantee absolute security.

10

Children

The Site is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children under 16. Contact us if you believe a child has provided personal information through the Site.

11

Changes to this policy

We may update this policy as the Site, our services, or our providers change. We will update the date at the top of this page when we do. If a change materially affects how we use personal information already collected, we will provide additional notice when required.

12

Contact us

Questions about this policy or a privacy request? Email or write.

Privacy contact
TM Works LLC (d/b/a Here Forward)
1500 N Grant St, Ste R
Denver, CO 80203
United States