Where your craft meets AI.

Plain-spoken AI consulting for the people who keep communities running. We capture how your organization really runs, and build AI around how you actually work.

The context premise
01
Out of the box, AI isn't that useful.

The tools are fine. They've just never met your organization, so the answers fit anyone. You don't see yourself in it, so you write it off.

02
Your organization lives in your head.

Everything AI needs is already in your head: how you sound, what you sell, how the work gets done. It's just stuck there, scattered across drives and sticky notes.

03
We wire your organization into your AI.

We form what's in your head into context AI can read, then build AI systems through it. This makes AI genuinely powerful and built around how you really work.

The models will keep changing. What we build stays yours.

Claude, ChatGPT, and Gemini leapfrog each other every few months. That race matters less than the hype suggests, because the model is just the worker. The written-down version of your business is the asset, and it compounds while the tools churn. We build that asset in plain files your organization owns. Any AI can read them, today's or next year's, and they go with you if you ever walk away. Working with us doesn't make you dependent on us, or on Google, or on anyone. That's the point.

New to this? Read our primer on context →
What we do

We make AI actually useful for your organization.

Small businesses, entrepreneurs, HOAs, non-profits, clinics, local groups. By now you've tried the apps and heard the hype. We're the help.

How we work
01

Build with us. Your organization, AI-ready.

For organizations and individuals ready to put AI to use. Two ways in: a structured path that starts with your context and grows (Foundation → System → Core), or a custom build for something specific you need made.

  • AI Foundation · from $1,000
  • AI System · from $4,000
  • The Core (beta) · pilot only
  • Custom builds · scoped to you
Starting at $1,000
See the engagements →
02

Train with us. Standalone, no build required.

For individuals, teams, or whole companies. Topic-based 1:1s, workshops, and retreats, available à la carte for whoever needs to get good with AI.

  • 1:1 topics · Claude Code, ChatGPT, design
  • Company AI retreats
  • AI ethics & responsible use
  • Executive coaching · and more
Sessions from $100
See workshops & training →
03

Partner with us. Ongoing support, two ways.

For anyone who wants us in their corner. Steady group support alongside others, or 1:1 support dedicated to your work.

  • Group support · from $79/mo
  • 1:1 support · from $200/mo
  • Standalone · no build required
Ongoing from $79/mo
See ongoing support →
New to AI? Browse our free Resources →
Who we are

We're not  the AI hype crowd.

We're educators who grew up in small businesses, not Silicon Valley. We're even-keeled about AI: honest about its limits, clear about how much it helps when it's set up right. We've watched too many people get sold tools they didn't need, so we'll tell you when AI isn't the answer. And when it is the answer, AI can make a profound difference, the kind that changes how an entire organization works.

Read more about us →
Not sure where to start?

Let's talk.

Tell us where you are and what you're after. We'll read it ourselves and get back within a business day with a next step.

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The Corelooking for pilot partners

What does it look like to put AI at the center of your organization?

That's the Core. One AI your whole organization runs through, instead of a dozen disconnected tools. It runs on context your business owns, so the capability lands in your people's hands and stays there. We're piloting it now with a few partners who want a hand in shaping it.