// about us

Who you'd actually be working with.

Two educators who grew up in small businesses. We're not Silicon Valley. We know AI, and we're even better at the part most consultants skip: getting a skeptical owner to actually use it.

— cool people who care.
Receipts

We can back it up.

We bring credentials and lived experience to the same conversation, with the rigor underneath when you need it.

20+
years combined teaching
Adult learners. Business school students. Skeptical small business owners. Farmers. We've taught all of them.
PhD + MA
education
Smart, properly educated, real academic rigor when it matters. Plain English the rest of the time.
10+
years working in small business
Tight budgets, scrappy teams, real results. We know what works when “throw money at it” isn't an option.
Daily
we use what we recommend
Claude, ChatGPT, Gemini, MCPs, agents — every day, on real work. We won't recommend anything we haven't lived with.
How we work

A few operating principles.

Useful things to know before you decide to work with us.

01

Your context, yours to keep.

Your Foundation is in plain markdown files. Yours to keep, port, edit, take elsewhere. No lock-in, no proprietary platform.

02

We work with you, not for you.

This work is personal. We're going to sit with your team, learn how the place actually runs, and have honest conversations about what's working and what isn't. It takes real partnership— the best work happens when you're in it with us.

03

We move past skeptics, gently.

Half your team is going to think this is silly. We sit with them. Most come around when AI starts saving them literal hours a day.

04

We don't pretend to know everything.

AI moves fast. It feels like the wild west. The top experts in this field don't even know what's going on. We remain curious, intentional, and most importantly keep ethics at the heart of our business.

Got a question?

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